You should be completing this glossary as you go through the course
AS MEDIA STUDIES GLOSSARY
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Terminology
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Definition
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Active consumption
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An
audience actively engages with a text- thinking and processing (and
questioning) the messages contained within it.
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Binary opposites
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Brand image/identity
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Codes and conventions
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Concepts
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Ideas
that can be applied to a media text in order to understand it
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Connotation
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Convergence
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The
coming together of media technologies
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Cross-media
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Demographics
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Denotation
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The
simplest and most obvious level of meaning from a sign (see also connotation)
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Encoding/decoding
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Enigma
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Expectations and pleasures
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Audiences
understand genre through their familiarity with the codes and conventions
used in the text. They expect and take pleasure in repetition and recognition
of the generic elements.
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Forms
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The
distinguishing characteristics of types of media products
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Franchise
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Genre
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Globalisation
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The way
in which in contemporary society distant countries are inter-related and
connected together by trade, communication and cultural experiences
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Hegemony
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The
process in which a power relationship is accepted, consented to and seen as
natural or ‘common sense’
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House style
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Hybrid genres
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Iconic
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Iconography
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Particular
signs we associate with particular genres
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Ideology
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The
opinions, beliefs and ways of thinking characteristic of a particular person,
group or nation
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Institutions
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Intertextuality
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Within a
text, visual or audio references are made to other texts. It is expected that
audiences will recognise such references.
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Mainstream
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Mass audience
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Mediation
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The
process by which an institution or individual or an technology comes between
events that happen in the world and the audience who receive the
representation
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Mise-en-scene
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Narrative
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Niche audience
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Oligopoly
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Passive consumption
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Platform
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Pluralistic
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Product
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Psychographics
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Readings
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Representation
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Semiology/semiotics
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Socio-economic
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Symbolic codes
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Synergy
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Technical codes
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Text
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User generated content
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Contributions
to media texts from audiences
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USP (Unique selling point)
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Viral marketing
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Voyeurism
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Gaining
pleasure from watching, especially secretly, other people’s behaviour and
bodies in sexual, intimate or emotional behaviour
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Web 2.0
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The term
for the second wave of the internet which brought increased connectivity and
active consumption- blogs, social media etc.
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